Strategy

Although women are less likely to win elections than men overall, open seats like the Kansas Senate race present the best opportunity for female candidates. Based on a review of every U.S. Senate and gubernatorial election since 1920, when they are challengers, men are 300 percent more likely to win an election than women; when they are running for open seats, men are only 25% more like to win than women, and when they are incumbents, men and women win at equal rates

Columbia Business School’s Vicki Morwitz finds that even though consumers do not normally like to be in-debt or be in post pay for short-lived experiential goods like vacations, they are more likely to buy on credit when firms highlight that loans include a zero-percent interest rate.

New research from Columbia Business School finds that while autonomous shopping makes life easier, there are still key barriers preventing consumers from embracing this practice. 

Surveying employees using the random rotation method could help keep workers and workplaces safe.

New research from Columbia Business School finds that leadership gender and organizational values claims lead to gender differences in the companies to which men and women apply.

New research from Columbia Business School finds that emphasizing a company’s social mission and purpose could be one advantageous and differentiating strategy to closing the gap in gender employment parity. 

Oded Netzer, Columbia Business School’s Arthur J. Samberg Professor of Business, argues that the high volume of polar reviews limit the usefulness of such reviews for consumers and potentially distorts the “true” quality of a product

Examining commuting patterns and lockdown measures in three major cities, Amit Khandelwal, Columbia Business School’s Jerome A. Chazen Professor of Global Business, argues that policymakers should abandon the blanket shutdown strategies commonly used in the first few months of the pandemic