Strategy

The School' newest Executive MBA program is designed to meet extraordinary market demand for a full MBA experience through intensive Saturday-only coursework.

The honor recognizes the year's must-read business books.

How PopTarts is making their brand more accessible to consumers. I was interviewed about the new Pop Tarts World Store that just opened up.

See how Apple and Google are approaching the idea of open vs. closed innovation.

The Harmony Institute wants to change your mind at the movies. In the last few weeks, a little-noticed nonprofit with big ideas about the persuasive power of movies and television shows quietly began an initiative aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.

In May, Columbia Business School Executive Education is launching a new program, Customer Centricity, to help managers refocus their direction to create sustained value. Transitioning from product centricity to customer centricity requires more than just rewriting a vision statement.  

Columbia Business School's Case Competition 2010 concluded on April 8. Teams of first-year students took part in the competition.

BRITE Speaker Dwayne Spradlin discusses how the culture is essential to making innovation work.

Participants from 12 business schools competed in the two-day event to test their management skills and heard presentations from top corporate leaders.

Johar to work closely with School's new Cross-Disciplinary Areas (CDAs), which integrate research and teaching across academic divisions, the University and the practitioner community.