When Customers Become Lobbyists
Tech firms are mobilizing users to influence policymakers, but the strategy’s effectiveness is a double-edged sword.
2024-25
2023-24
All Sectors
Embracing the 'Messy Middle'
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How Location is Fueling Innovation
Harnessing the power of regional innovation is key to entrepreneurial growth, according to Jorge A. Guzman, Gantcher Associate Professor of Business at Columbia Business School.
Three Key Insights on the Future of Prediction
Columbia Business School is taking an interdisciplinary approach to analyzing the impact of AI-based algorithmic forecasting and the issues that come with it.
Can the Words We Use Predict the Reliability of Scientific Research?
Professor Oded Netzer and a team of scholars investigate whether the language used in scientific papers can indicate the replicability of the research.
Bizcast: Ulta Beauty’s Michelle Crossan-Matos on Brand Purpose, Strategy
The CMO of the leading beauty retailer shares insights on blending brand purpose with strategy to positively impact stakeholders while continuously innovating amid rapid societal and industry changes.
The Power of a Smile: How Airbnb Hosts Can Boost Bookings with a Simple Gesture
Columbia Business School Research Reveals That A Smile in a Profile Photo can Help AirBnB Hosts Increase Bookings
Reality Check: Americans Misjudge Political Debates, New Research Reveals
Contrary to popular views, new research finds less than half of the debates are online versus in person